Technology has become a staple in our daily life, and as smartphones continue to trend, the internet is accessible at a moment’s notice. An online presence is more than just setting up a website that has your address and phone number. It’s a virtual version of your business. It’s a hub of information that’s immediately accessible and welcoming, and linked across multiple platforms to reach the masses. The following are a few examples of the importance of having an online presence.
In a recent report, Google reported that 97% of consumers use the web to search for local businesses. This shows that the majority of your customers are online (even if just to look), so you should be too. The internet can be used 24/7, and your business should use this tool to reach those you may not be able to reach during business hours. It allows people to access your products or services at a time most convenient for them, and from anywhere they may be
Having an online presence allows you to reach far and wide. If you offer a service that can be done via the internet, this can get your business from down the street all the way to the other side of the world. The online presence gives your business a virtual doorstep, and can open up a wider customer base (depending on your industry and what you offer), than you might have relying on face-to-face interactions.
Be careful, these can be a double-edged sword, as there is always a chance for receiving a negative one (deserved or not). No one will be 100%, but by running an honest business where your clients are treated well, the negative reviews will be isolated, and far outweighed by the raving customer reviews. If you don’t have a website, these could be a driving force for clientele as many potential clients will check the reviews of your business prior to use.
What good is a website if it can’t be easily found? With 89% of consumers using search engines to research and find a product or business, it is important to incorporate search engine optimization (SEO) techniques which alert search engines that your site exists. It is also important to incorporate social media platforms as they allow you to share material and interact more with your follows. It’s also a great tool as it allows your followers to share content with those you may not be reaching.
Technology is an integral part of day to day life, and without an online presence, you could be losing tons of business. Allowing the client to have access to your virtual doorstep ensures that when the client wants to buy, they can, and you no longer lose out on a selling opportunity.