The nuts and bolts of mobile marketing – Lesson Two

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It’s time for your second lesson in The nuts and bolts of mobile marketing. I hope you found lesson one beneficial and learned a few new tricks that you can use in your next marketing campaign. In this lesson, we are going to go over a few more tips to help in creating a mobile marketing strategy.

With all of the various types of marketing in use today; it can be difficult determining what strategies may work best with which media type. However, in the case of mobile marketing, it is actually easy to narrow down not only what type of media you want to focus on but also… the audience!

Here are a few strategies to consider when mobile texting is your media of choice:

– Be Considerate

Don’t forget that your customers are real people, with real lives. Instead of constantly sending out promos, consider messaging them occasionally with relevant information to their everyday lives. Weather is always a good ice-breaker, but if you know any personal info about them, use it to your advantage! This lets them know you are not contacting them just to sell them something.

– Short and Sweet

As we discussed in your first lesson, keep your messages Simple. don’t assume that all of your customers have unlimited data… or even that they are smartphone-savvy. Be concise with your text and use small images… or stick to emojis.

– Offer instant rewards

You can offer your customers what they’re looking for immediately! Instant gratification is a major part of our culture as consumers. Delays can cause customers to lose interest, and the reward to lose value. The faster the reward is earned, the happier the customer will be.

– Check compatibility

Be absolutely sure to take the time to ensure your messages are cross-platform capable. The variety of mobile devices available is shocking, and there are multiple platforms to consider as well- iPhones, Androids, Blackberry, Windows mobile and tablet devices. The good news is, there are many tools online that can help you test your ad copy to see how it displays. Search for “mobile cross platform testing” and spend a few minutes to find the right tool for you.

– Identify yourself

Anytime you are using mobile advertising, don’t forget to identify yourself and your brand immediately. Receiving messages from an unknown number makes people feel anxious and uneasy, and if they don’t recognize you they may quite possibly ignore or even block you. By letting them know who you are right away, instead of sparking hesitation you’ll spark intrigue, which can make your offers much more appealing.

So, while there are many different ways that you can get your message, brand, and product out there- few are as direct as mobile marketing. As I hope you’re discovering in these lessons, once you’ve learned the etiquette of mobile marketing you will begin to experience the value.

That’s all for lesson two. In the next lesson, we will be talking about a few ways to put what we’ve learned about mobile marketing to work for your business.

Until then,

Kristen Sam

P.S. Again, I appreciate your joining me for this short course. Remember, if you have questions please feel free to contact me. I will be glad to help.